Milestones

I just shipped a new public-facing tool: markdowntoemailconverter.com

This project was born from a critical bottleneck in my content pipeline. Writing articles in markdown is efficient, but manually converting them to email-ready HTML for my newsletter (GetViajo.com) was a tedious, error-prone process that wasted hours. Tables, formatting, and inline CSS were a constant problem.

In two days, working with Claude and Gemini as development partners, I built a solution.

The impressive part of this, IMO, is the intelligent truncation engine. It automatically calculates the total size of the HTML (including the inline CSS) to proactively prevent the “email clipping” that Gmail and other clients enforce. It solves the entire ecosystem problem, not just the formatting one.

This was a 48-hour investment that will save me dozens of hours and eliminate a major point of friction in my marketing workflow. I put it online for anyone to use—free, no signup. If you run a newsletter and write in markdown, this will save you time.

After months of architectural work, GetViajo.com is officially live.

This project was a strategic choice to build a modern, high-performance web application from the ground up, moving away from legacy platforms to a stack centered on Astro.js.

The launch began with an initial market validation test in r/PortugalExpats, a primary channel for the target audience. The response was positive and validated the core premise.

The key metrics from this first 24-hour test:

• 5,100+ impressions and 23 shares confirmed audience-message fit.
• 20 initial newsletter subscribers were acquired.

Most importantly, this first cohort successfully flowed through the entire funnel. The custom analytics pipeline captured attribution correctly, and the ConvertKit automation delivered the welcome sequence as designed. All systems are nominal.

Now, the focus shifts from building to execution: scaling content production and optimizing the growth engine.