Seo

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I come from an SEO background. For 8 years I ran an [[hwyh-archive|SEO and Content Marketing agency]].

I've done enough technical SEO audits and cleaned up enough messy internal link architectures to know that, over time, link rot impacts a LOT of teams.

If you publish content for years and years without a plan for managing and maintaining your internal links, you'll inevitably create dead ends, orphaned pages and links will break.

Observationally, this is all too common. For years, I saw teams treat SEO audits as a reactive cleanup phase. They would publish content, relying on a spreadsheet to...

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